How a rate is formed
Every channel on Adkanal has a rate card — a fixed price per format, published on its media kit page. When the owner connects a channel, the product reads the last 30 days of posts, computes the median views per post, and suggests a price:
price of a 24-hour post = median views × niche CPM ÷ 1,000
CPM is the price per 1,000 views. Other formats are multiplied from that base (a 48-hour post costs more than a 24-hour one, a pinned post more still, a permanent post the most). The owner can accept the suggestion or type any price; the rate card you see is always the owner's final decision.
What makes a channel expensive or cheap
- Niche. Finance and B2B audiences are worth more per view than entertainment, because advertisers in those niches earn more per customer.
- Real reach. Median views over 30 days, not the subscriber count. A channel with 50,000 subscribers and 2,000 views per post sells 2,000 views.
- Format. Longer presence and pinning cost more.
- Ad load. Channels that post many ads per day usually have to price lower because each ad gets less attention.
What you actually pay per 1,000 views
After the post has been up for 24 hours, your report shows the effective cost per 1,000 views (eCPM): the price you paid divided by real views × 1,000. Comparing eCPM across channels is the honest way to judge whether a rate was fair.
Fees
Adkanal adds nothing to the owner's price. You pay the owner directly — bank transfer, QRIS, PayPal or whatever they set up — and the platform takes no commission. Channel owners pay an optional monthly subscription for automation; it never changes what advertisers pay.
Niche CPM used for suggested prices
These are the exact CPM ranges the product uses to suggest a price (median views × CPM ÷ 1,000). Owners can accept the suggestion or set their own price, so real rate cards differ.
| Niche | CPM (USD per 1,000 views) | Suggested post price at 10,000 median views |
|---|---|---|
| Finance / crypto | $4–$8 | $60.00 |
| B2B / SaaS | $3–$6 | $45.00 |
| Technology | $2–$4 | $30.00 |
| News | $1–$2.5 | $17.50 |
| Entertainment / memes | $0.5–$1.5 | $10.00 |
| Other | $0.5–$1.5 | $10.00 |
Example column: a 24-hour post on a channel with 10,000 median views, at the middle of the range.
Ad formats and their price multiplier
Every channel sells the same four formats. The multiplier is applied to the 24-hour post price when the product suggests prices.
| Format | What happens | Multiplier |
|---|---|---|
| Post · 24 hours | Published at the slot, deleted after 24 hours. | ×1 |
| Post · 48 hours | Published at the slot, deleted after 48 hours. | ×1.25 |
| Pinned post · 24 hours | Pinned for 24 hours, then unpinned and deleted. | ×1.5 |
| Permanent post | Stays in the channel. | ×2 |
Questions
How is the suggested price calculated?
Median views per post over the last 30 days × the niche CPM (USD per 1,000 views) ÷ 1,000, then multiplied by the format factor. Owners can override it.
Who sets the final rate?
The channel owner. The suggestion is only a starting point; the rate card on the media kit page is what you pay.
How do I know if a rate is fair?
Divide the price by the median views and multiply by 1,000 to get the CPM, then compare it with the niche range on this page and with the eCPM of ads you have already run.
Does Adkanal add a fee to the rate?
No. Advertisers pay the channel owner directly and the platform takes 0% commission.