What a media kit must answer
- What is this channel about? Topic, language and the kind of audience it attracts.
- How many people really see a post? Median views over a recent window — not the subscriber count, which advertisers have learned to distrust.
- How engaged is the audience? Engagement rate = median views ÷ subscribers.
- How much advertising does the channel already carry? Posts per day and ads per day.
- What does an ad cost, in which formats, and when can it run? A rate card and a calendar.
- How does booking and payment work? No back-and-forth: a form, a deadline, payment details.
The numbers advertisers check first
- Median views (24h) — the middle post of the last 30 days, measured 24 hours after publishing. The median ignores one viral post and one dead post; it is what a normal ad will get.
- Engagement rate (ERR) — median views divided by subscribers. Healthy public channels sit in the tens of percent; single digits suggest bought subscribers.
- Ad load — how many of the channel's posts are ads. Advertisers pay less attention on channels that run several ads a day.
How Adkanal builds yours automatically
When you connect a channel, the bot reads the last 30 days of public posts and computes median views, ERR, posts per day and ad load. It stores a daily snapshot, so the page shows fresh numbers and an advertiser can see the date they were computed. Your rate card, formats and available slots come from your settings. The page lives at /@username and works without any script — it is plain HTML that search engines and previews can read.
What is deliberately left out
No self-reported numbers, no screenshots and no audience demographics that Telegram does not expose to a channel owner. Everything on the page can be checked against the channel itself.
Niche CPM used for suggested prices
These are the exact CPM ranges the product uses to suggest a price (median views × CPM ÷ 1,000). Owners can accept the suggestion or set their own price, so real rate cards differ.
| Niche | CPM (USD per 1,000 views) | Suggested post price at 10,000 median views |
|---|---|---|
| Finance / crypto | $4–$8 | $60.00 |
| B2B / SaaS | $3–$6 | $45.00 |
| Technology | $2–$4 | $30.00 |
| News | $1–$2.5 | $17.50 |
| Entertainment / memes | $0.5–$1.5 | $10.00 |
| Other | $0.5–$1.5 | $10.00 |
Example column: a 24-hour post on a channel with 10,000 median views, at the middle of the range.
Questions
What is in a Adkanal media kit page?
Channel name and niche, subscribers, median views per post, engagement rate, posts per day, ad load, the rate card per format, the booking calendar for the next 14 days, and the button to order.
Where do the numbers come from?
From the channel's public posts over the last 30 days, read through Telegram. Nothing is typed in by the owner.
Does it update by itself?
Yes. The reader recomputes the statistics daily while the channel is connected, and the page shows when the current numbers were computed.
Does the media kit cost anything?
No. It is part of the free plan, together with orders, payment instructions and reports.